Researched Audience
Vice Magazine Researched Audience
Vice magazine's motto is "On a mission to empower young people." On their website it says this.
According to their media kit 70% are aged 18-34 get on VICE digitally. There is a 60/40 male to female ratio. 78% has a higher education degree. 55% of the audience digitally works full-time. And lastly 1 in 6 loves everyday luxury. This magazine is for a more mature young audience that love realism and the straight facts and no cutting corners. They don't like beating around the bush and get interested in explicit content that grabs their eyes.
Vice distributes their physical and digital magazines through subscriptions that consumers buy to receive the monthly VICE magazine. There are currently 660k subscriptions per month in EMEA. And they have 45.6M Online users per month in EMEA. And they also distribute through television to 30.5M homes Per month in EMEA. Vice also works with 500 partners to create the world's biggest youth culture network.
They market their magazine through social media, YouTube, and networking word of mouth. They have partners that advertise their content or give them a platform to show their magazine. For example, they have a section that users can subscribe to for free to see VICE's highlights which will then lead them to possibly subscribing to VICE in order to not just watch highlights but the whole thing. Most importantly the one's using these platforms that VICE express themselves on is young people that are on social media all day and according to their media kit a large portion of their audience is always on social media so branching out your advertisement to social media platforms is a genius technique to receive more additions to your audience.
According to their media kit 70% are aged 18-34 get on VICE digitally. There is a 60/40 male to female ratio. 78% has a higher education degree. 55% of the audience digitally works full-time. And lastly 1 in 6 loves everyday luxury. This magazine is for a more mature young audience that love realism and the straight facts and no cutting corners. They don't like beating around the bush and get interested in explicit content that grabs their eyes.
Vice distributes their physical and digital magazines through subscriptions that consumers buy to receive the monthly VICE magazine. There are currently 660k subscriptions per month in EMEA. And they have 45.6M Online users per month in EMEA. And they also distribute through television to 30.5M homes Per month in EMEA. Vice also works with 500 partners to create the world's biggest youth culture network.
They market their magazine through social media, YouTube, and networking word of mouth. They have partners that advertise their content or give them a platform to show their magazine. For example, they have a section that users can subscribe to for free to see VICE's highlights which will then lead them to possibly subscribing to VICE in order to not just watch highlights but the whole thing. Most importantly the one's using these platforms that VICE express themselves on is young people that are on social media all day and according to their media kit a large portion of their audience is always on social media so branching out your advertisement to social media platforms is a genius technique to receive more additions to your audience.
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